Select your favorite design for Littleton's downtown signage and wayfinding project

Downtown Signage and Wayfinding: Rank the Preliminary Design Concepts based on your Preference

For the City of Littleton downtown signage and wayfinding project, there are three (3) design options that draw from the character, culture and sense of place within the downtown core. What do you think about the options? What works? What doesn't? (Click "read more" below to see the design options)

Central to the success of any branding and signage program is its ability to communicate a memorable, compelling and authentic story about community and place.  A great district brand not only highlights key attributes of a downtown, it also creates an emotional bond with residents and visitors, and provides business and property owners with a solid foundation for marketing and promotion.  With connections to urban design, planning, graphic design, marketing, art and transportation, a signage and wayfinding program not only helps provide vital information, it also reinforces the character of a place.

Using the feedback we receive, the options will be refined into one preliminary design palette and applied to the specific conditions within the downtown core – where signs are needed, what these signs should communicate, and how the new signage and wayfinding elements can help support people accessing the downtown, and understanding what it has to offer once they are there.

Thank you in advance for your participation!